Originally Aired - Thursday, January 30 • 12:00 PM - 1:00 PM
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Location: Murray Hill East
Title: From Good to Great: Elevating the Premium Experience
Description:
In this session, we look at the ever-growing premium category with a handful of key stakeholders. Specifically, we hear from ASM Global, the world's largest venue management company and a leading premium provider, about how they've taken their premium business from good to great. It's a three-pronged approach focusing on physical space, technology and mindset that has helped set them up for tremendous growth in the category. Ultimately, this is all focused on how to drive more sales in premium ticket sales through creating more memorable experiences.
Key Learning #1: Making changes to a venue, big or small, leads to better guest experiences
Key Learning #2: How utilizing the best platforms available today to sell premium experiences, something primary ticketing platform clients have relied on third parties for, venues can better reflect the breadth of the offers to customers.
Key Learning #3: Elevating your venue's premium experience does not always come at a hard cost. A simple shift in approach that starts to notice adjustments to small details can have large effects.
Ability Level: Intermediate
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