Originally Aired - Thursday, January 30 • 10:45 AM - 11:45 AM
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Location: Gramercy East
Title: New Research: What 7,000 Digital Campaigns Reveal About Marketing Events Today
Description:
Capacity Interactive's Cultural Compass study uncovers the latest digital marketing benchmarks and emerging trends for our industry—critical now that pre-pandemic benchmarks are all but obsolete. You will come away from this session with key insights, sourced from the campaign results of over 150 arts organizations, to inform your 2025 media planning.
Key Learning #1: Understanding how your media spend compares to peer organizations.
Key Learning #2: Discovering the most effective media mix to diversify across digital channels.
Key Learning #3: Evaluating when to run your campaigns for maximum impact and efficiency.
Ability Level: All
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