Originally Aired - Tuesday, January 28 • 9:45 AM - 11:15 AM
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Location: Gramercy
Title: TodayTix Presents Entertainment Village: ROI: Return on Innovation
Description:
Changing audiences, competing tools, and an avalanche of conflicting data blurs the lines between innovation and distraction. In a rapidly evolving landscape, how can ticketing, marketing, and creative executives make the right bets on the tools, products, and experiences that deliver truly incremental value? Can we better find the intersection between creative and commercial success before the curtain goes up? How do we build art in a new world?
These are the questions that guide us every day, prompting us to work with the best minds in ticketing (that’s you!) to understand how the best of technology and tooling can unlock demand at scale.
In this interactive, sector-busting session, we’ll explore the critical frameworks for evaluating investments in software, automation, data, and high-touch audience experiences. We’ll explore the insights and futurecasts from a panel of thought leaders from outside industries and leading brands, alongside creative producers. Following, TodayTix CEO Brian Fenty will lead a working session where you’ll gain actionable insights on prioritizing initiatives, assessing vendor relationships, and turning raw data into strategic assets.
Key Learning #1: Insights about current and future trends from leaders in other related sectors
Key Learning #2: Frameworks for evaluating key investments
Key Learning #3: Plan of action for prioritizing initiatives and implementing strategic insights immediately upon return from INTIX
Ability Level: All
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