Originally Aired - Tuesday, January 28 • 4:00 PM - 5:30 PM
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Location: Sutton Complex
Title: Opening Keynote: From the Box Office to the Big Stage: Ticketing as the Foundation of Live Entertainment Success
Description:
Join live entertainment titan Daniel Zausner in an inspiring fireside chat hosted by Marla Ostroff as they explore the vital role of ticketing in shaping his extraordinary career. Starting as an intern with Binghamton's Tri-Cities Opera Company, Daniel’s journey spans New Jersey’s world-renowned Capitol Theater, Grateful Dead Touring, Woodstock '94, concert promotion, and management of some of the world’s most iconic venues, culminating in his leadership at the USTA and the US Open Tennis Championships—arguably New York City’s greatest event. This general session event delves into the evolution of ticketing and its critical role in meeting fans' ever-growing expectations for seamless and unforgettable experiences. Along the way, the conversation will highlight the invaluable contributions of ticketing professionals as the architects of audience connections and stewards of live event success. Packed with insights, this conversation celebrates ticketing as more than a transaction. It’s the foundation of creativity, career growth, and is integral to the future of live entertainment.
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